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How will the AI era in e-commerce impact merchants?

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  With the continuous advancement of the times and technological development, AI has integrated into all aspects of our lives. So, what roles and functions does AI play for consumers, merchants, and platforms in the e-commerce industry? For Consumers: AI Enables Unprecedented Convenience Intelligent recommendation systems analyze browsing history, purchase behavior, and preferences to precisely suggest products that match individual needs. This significantly saves time for consumers to find desired items and improves shopping efficiency. AI-powered customer service robots provide 24/7 support, ensuring questions are answered promptly during the shopping process. Additionally, AI-driven image recognition allows consumers to quickly find identical or similar products by taking photos or uploading images, satisfying personalized shopping needs. For Merchants: AI as a Powerful Tool to Enhance Competitiveness On one hand, AI assists merchants in accurate market forecasting and demand an...
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How Generative AI Is Reshaping the Operational Models of Fashion E-Commerce

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  In the digital era, generative AI is reshaping the fashion e-commerce landscape in unprecedented ways. What began as a conceptual idea has evolved into a core efficiency driver, now embedded across the entire value chain—from product development and marketing innovation to the end-user shopping experience. Industry Landscape and Transformation Imperatives Modern consumers face a paradox of choice: data shows that 75% of online shoppers have abandoned purchases due to decision fatigue. This "choice overload" presents a critical inflection point for fashion brands to reimagine the shopping journey. Industry forecasts project that by 2025, AI-powered product discovery will emerge as the defining breakthrough in e-commerce. Why AI Is Redefining E-Commerce As online marketplaces grapple with product homogeneity and decision paralysis, brands are asking: How can we make products resonate in a cluttered digital landscape? Visboom revolution offers definitive solutions: Visual Inn...
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