How will the AI era in e-commerce impact merchants?
With the continuous advancement of the times and technological development, AI has integrated into all aspects of our lives. So, what roles and functions does AI play for consumers, merchants, and platforms in the e-commerce industry? For Consumers: AI Enables Unprecedented Convenience Intelligent recommendation systems analyze browsing history, purchase behavior, and preferences to precisely suggest products that match individual needs. This significantly saves time for consumers to find desired items and improves shopping efficiency. AI-powered customer service robots provide 24/7 support, ensuring questions are answered promptly during the shopping process. Additionally, AI-driven image recognition allows consumers to quickly find identical or similar products by taking photos or uploading images, satisfying personalized shopping needs. For Merchants: AI as a Powerful Tool to Enhance Competitiveness On one hand, AI assists merchants in accurate market forecasting and demand an...